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Tuesday, January 31, 2023

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GeForce RTX 4070 Ti Launched, GeForce RTX 40 Series Laptop GPUs Announced at CES 2023

Nvidia has announced its new GeForce RTX 4070 Ti desktop GPU, which is virtually identical to the previously announced but “unlaunched” GeForce RTX 4080 (12GB). The company had to backtrack and delay its previously announced product because its name was confusingly similar to that of the GeForce RTX 4080 (16GB), despite the two having significant differences. Customer protests and negative press surrounding the name and the possibility of deliberate confusion led Nvidia to announce it would “launch” its product even after OEMs prepared their products and marketing materials. The new GeForce RTX 4070 Ti will be available from OEM partners and Nvidia will also sell its Founders Edition graphics card outright, priced at Rs. 80,000 in India. This is lower than the expected price in its previous incarnation. It costs $799 in the US, which is $100 less than the previously announced price.

With identical specs and performance ratings to its ill-fated predecessor, the GeForce RTX 4070 Ti is based on the current generation Ada Lovelace architecture and is said to surpass the performance of the GeForce RTX 3090 Ti. It features 7,680 CUDA cores and 12 GB of GDDR6X RAM on a 192-bit bus. It has a TDP rating of 285 W. Nvidia advertises a lot for its DLSS 3.0 game upscaling technology. Aside from gaming, this GPU is also said to deliver 70 percent better performance in content creation applications than the GeForce RTX 3070 Ti, plus 2x faster speed when exporting edited video.

While Nvidia hasn’t specified when we can expect cheaper mainstream GeForce RTX 40 Series desktop GPUs, the company also revealed a top-to-bottom lineup of mobile GPUs during its CES 2023 online keynote. The new GeForce RTX 4090, GeForce RTX 4080, GeForce RTX 4070, GeForce RTX 4060 and GeForce RTX 4050 are said to be up to 3x more energy efficient. Laptops based on these designs should be announced at CES and in the coming months, with flagship models going on sale in the US from February 8 starting at $1,999 (approximately Rs. 1,65,455 excluding taxes), while regular models Costing $999 (approximately Rs 82,685) it will go on sale from February 22.

Fifth generation Max-Q optimization technology promises to enable even better performance in thin and light laptops plus longer battery life through more granular memory power state switching.

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