Public policy and education researchers recently found that young adults who use more social media are significantly more likely to develop depression within six months, regardless of personality type. Published in the Journal of Affective Disorders Reports, the study. One of the findings of the study was that people with high levels of friendliness were 49 percent less likely to become depressed than those with low levels of friendliness. In addition, those with high neuroticism were twice as likely to develop depression than those with low neuroticism when they used social media for more than 300 minutes a day. Most importantly, for each personality trait, social media use was strongly associated with the development of depression. Depression was measured using the Patient Health Questionnaire. Social media was measured by asking participants how much daily time was spent using popular social media platforms, and personality was measured using the Big Five Inventory, which rated openness, conscientiousness, extroversion, friendliness and neuroticism.