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Reckitt helps children develop personal hygiene habits and leads the way

Teaching children good behaviour, lifestyle or dietary habits at a young age is essential for them to lead healthy lives as adults. Therefore, it is essential to teach children about the importance of personal hygiene, sanitation and cleanliness.

Efforts should be made both at home and at school to protect children from disease and infection. Access to clean water, toilets and good hygiene helps them lead a healthy life and both parents and teachers have an important role to play in this.

Sanitation habits don’t have to be complicated to be effective. Children can learn simple lessons such as proper hand washing, food hygiene and keeping your environment clean. Other important lessons that can be learned are good oral hygiene, proper toileting and healthy washing habits.

These hygiene habits are essential to prevent children from getting sick during their formative years, where even periodic school absences due to illness have long-term effects. Preventing disease through good hygiene practices can also improve overall health and reduce the risk of chronic health problems.

Early messages about good water, sanitation and hygiene (WASH) practices are even more important in the context of India, where children under the age of 15 make up more than a quarter of the population. Children, especially those belonging to poor and marginalized sections of society, are often hardest hit by water scarcity and lack of access to safe sanitation. Outreach and targeted awareness campaigns are even more important to eliminate the health problems caused by poor hygiene.

With the aim of educating children about good hygiene practices, Reckitt partnered with Sesame Workshop India, an educational non-profit, as part of the Harpics – News18 Mission Swachhta Aur Paani initiative. The partnership aims to engage 17.5 million children nationwide with a focus on promoting positive sanitation and reinforcing healthy toilet habits. The partnership raises awareness of healthy toilet habits among children aged 3-8. The initiative will also develop and recognize children as “Swachhta champions”. The program uses beloved characters from the long-running American children’s show Sesame Street – Elmo, Raya, Chamki and Cookie Monster, who are loved worldwide and known for championing critical issues facing children by being their role model.

“It is important to address the issue of water for hygiene and sanitation with children in their formative years. Awareness of the right to a safe toilet is absolutely necessary. Habits such as using the toilet for biological activities, leaving the toilet clean for the next person, and washing hands regularly are habits that should be instilled in children from the start. Sesame with its muppets and carefully curated books and various learning formats is the ideal partner to help us interact with children and convey the message of toilet hygiene and sanitation to teach healthy habits at an early stage.said Ravi Bhatnagar, Director of External Affairs & Partnerships, SOA, Reckitt.

Mission Swachhta Aur Paani, an initiative of News18 and Harpic India, advocates for the availability and use of clean water and safe sanitation for all. Let’s all come together and join hands for Mission Swachhta Aur Paani- Mil Kar Lein Ye Zimmedari to ensure sustainable and inclusive sanitation. A grand telethon will bring together government officials, celebrities, artists, change agents, policy experts and youth icons to celebrate World Toilet Day on November 19.

Watch the telethon on November 19 from 12pm on: Mission Swachhta Aur Paani

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