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SS Rajamouli signs with American talent agency CAA

Filmmaker SS Rajamouli, who is currently in the US to promote his latest film RRR, has signed with American entertainment and sports agency Creative Artists Agency (CAA), Deadline reported on Thursday.

Rajamouli has signed with CAA after the huge success of Jr NTR and Ram Charan starrer RRR which grossed over Rs 1000 crore worldwide.

RRR found a wider audience, including actors, filmmakers and film critics, in the United States after its release on the streaming platform Netflix. Its popularity is such that it is now generating Oscar buzz. In fact, SS Rajamouli has attended several screenings in America and addressed the audience as part of his efforts to boost the chances of RRR at the 2023 Oscars.

During a Q&A session after the screening of RRR at the IFC Center in New York, Rajamouli revealed that he would greatly appreciate winning an Academy Award, but it will not change the way he tells a story.

“Whether RRR wins an Oscar or not, my plan for the next film won’t change. The Oscar will be a real morale booster for (the film’s) unity and the country itself, but it’s not going to change the way I work on. I constantly need to upgrade myself as a filmmaker. I need to update my storytelling tools. It goes on the page. What I want to say and how I want to say it is not going to change,” said the filmmaker.

Earlier this week, however, RRR’s Oscar hopes in the Best International Feature Film category were dashed after the Film Federation of India (FFI) chose Gujarati films Chhello Show as India’s Oscar entry in 2023. But the Telugu film’s Oscar campaign is far from over. Dylan Marchetti, president of Variance Films, which is running the campaign for RRR in the US, said the film will campaign for a spot in the Best Picture category. He added that it has a chance in the Best Original Song (“Naatu Naatu”) category along with Director, Screenplay, Cinematography, Production Design, Editing and a few other categories.

On the work front, SS Rajamouli will next helm a “globe-crushing action-adventure film”, starring Mahesh Babu.

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