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Netflix, the Nike Training Club fitness content partner, launches on December 30

Netflix partners with Nike Training Club to bring fitness content to its platform. In a blog post, the video streaming company announced that it will bring 30 hours of Nike training classes starting next week on Friday, December 30. The Nike–Netflix sessions will be released in two batches, with the first rollout containing five shows (46 episodes), while the second half will drop sometime in 2023. The shows will be available across all Netflix subscriptions, in multiple languages, with options for to choose training intensity.

“It’s not always easy to motivate yourself to exercise, but the ability to feel the burn and then jump right into one of your favorite programs has a certain appeal,” the post reads. “And now, that’s exactly what you can do: Just before the new year, Netflix members will be able to stream fitness content from Nike Training Club for the first time ever.”

The concept and its timing fit perfectly with some of the most common New Year’s resolutions made each year, which usually involve eating healthy and exercising more. Netflix brings the training sessions offered on the Nike Training Club app, led by Nike’s leading certified trainers. The programming offers a variety of options tailored to different fitness levels, including strength training, yoga exercises and high-intensity HIIT exercises.

As previously mentioned, the first batch includes 46 episodes in total, spread over five curated sessions. They are as follows:

  • Kickstart Fitness with the Basics (13 episodes)
  • Two weeks to a stronger core (7 episodes)
  • Falling in love with Vinyasa Yoga (6 episodes)
  • HIIT & Strength with Tara (14 episodes)
  • Feel-Good Fitness (6 episodes)

Over the past few years, Netflix has branched out from its core business of movies and TV series, and has even included games as one of the features on mobile. And while Netflix has built its own game studio, the company also brought third-party titles like Hextech Mayhem: A League of Legends Story and The Game Awards 2022 nominee Immortality among others.

Partnering with Nike allows Netflix to bring the content fitness-oriented users want, all while saving on the money required to create original fitness content for its platform. In some ways, this is Netflix’s take on Apple Fitness+—minus the tight integration of exercise data.

According to Variety’s sources, this new initiative will serve as “something of an experiment” for Netflix, similar to what they did with interactive content. “With Nike’s already produced training club videos, the streamer hopes to potentially follow the same path as Peloton, whose popularity has grown greatly since the cycling company’s launch in 2012,” the report explains. Peloton is an American-based exercise equipment company that incorporates internet-connected touch screens that stream on-demand training programs via a subscription service.

Batch one of Nike Training Club will be available to stream on Netflix from Friday, December 30.


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